Who We Are Today

Meet Aarin & Team

Taking the art and spirit of Laurel Burch in exciting new directions

Laurel’s passion to create art that celebrates the interconnectedness we all share made a lasting impact on her daughter Aarin. Five years after her mother’s passing, Aarin launched Laurel Burch Studios in 2012 to share the exuberant spirit of her mother’s vision and make Laurel’s vivid, vibrant designs available to all. Today, we are a small, passionate company and the desire to bring meaningful beauty to the world remains at the heart of all we do.
 
Laurel created art we love—and there are countless approaches to bringing her work to life. We achieve this through our ever-expanding Laurel Burch Jewelry Collections and licensed hand-selected goods, allowing people everywhere to take home a unique product, reassured that it is inspired by Laurel’s vision and carries the integrity and quality expected of the brand. Our dedicated team members work together in Berkeley, California, reaching out to Laurel Burch collectors and fans, retailers, and licensees across the country and beyond. Our offerings span apparel, accessories, homewares, stationery, jewelry, gifts, and more.
 

Aarin Burch  

President & Founder

Aarin grew up surrounded by color. A native San Franciscan with an extraordinary upbringing, she began her creative journey at the California College of Arts and Crafts and established a profound name for herself in both the film and business industries. She always knew that her mother’s vision of sharing a bright world of beauty, love, and hope with kindred spirits was her vision, too. Aarin founded Laurel Burch Studios to honor the life and legacy of her mother’s extraordinary art. “In a world filled with challenges, to be able to share my mother’s exuberant, iconic designs with everyone in a way that lifts our spirits, even for a moment, is my passion, my JOY.”

Alexis Brown

Marketer Extraordinaire

Alexis loves to explore the innovative world of e-commerce and digital design. She manages the Laurel Burch online store and is especially inspired by  reimagining Laurel’s artwork in new ways to bring joy to current Laurel Burch customers and attract new kindred spirits. Alexis wears many hats and knows a bit of it all. She’s amazing at customer service, technical systems and creative campaigns. Alexis is Bay Area born and mom to one little guy. “Being a millennial, I love introducing my age group to Laurel Burch because I think her life, art, and messages are inspiring and super relevant today.”

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Kathi Wheater

Copy Goddess

Kathi is a consummate storyteller who can strategize, concept and write it all: from brand advertising to digital and direct response to hybrids of each across multiple platforms. A copywriter and creative director for over 25 years, one of her most memorable assignments at the start of her copywriting career was meeting and interviewing Laurel. (Remarkably, Aarin still has the piece in the LBS scrapbook!) “Telling Laurel’s story in a way that people will like and remember is an honor that makes me happy each and every day.”

Karen Leslie

Licensing Directress

Karen has a passion for building brands and new businesses that accelerate growth. Before joining Laurel Burch Studios, she was Levi Strauss & Co. Director of Global Licensing and has 20 years’ experience in licensing strategies, brand partnerships and merchandising directives. A longtime resident of Marin County, CA, Karen is the mom to three future superheroes and loves paddle boarding and adventure travel. "My goal is to grow new audiences for Laurel's vivid, vibrant art and expand into new categories that will delight our Laurel Burch collectors and fans worldwide."

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Tony Mitchell

Administrative Assistant

Tony is a California kid through and through. Born in Richmond, he and his family moved to San Diego where his fascination with arts and entertainment grew. After earning his BFA at Cal State Los Angeles, he worked in the TV and film industry in various roles including operations. Upon moving north and meeting Aarin Burch, he embraced her vision of building on the legacy of Laurel Burch’s art and messages to lift the spirits of all people today. “Finding an environment that encourages creativity is important to me and learning about Laurel Burch through Aarin made me quickly realize this is where I want to be.”

Mara Murray

Creative Visionary

Mara worked side-by-side with Laurel Burch for over 11 years as art director of Laurel Burch, Inc., conjuring up the best creative applications of Laurel’s art for licensing partners in all product categories. Before returning to collaborate with Aarin for Laurel Burch Studios, she managed creative teams at numerous companies in developing products from concept to market launch.”I feel it’s such a gift to be adapting and designing products inspired by Laurel’s exuberant designs and joyful outlook, which I feel are an important part of her art’s enduring appeal.”

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Laneka Viney

Customer Service & Fulfillment Specialist

Laneka’s passion for helping other started at a very young age. Born and raised in Oakland, California, she grew up in a big family as a triplet (she’s the “oldest”) and she also has two younger twin sisters. Inspired by Aarin’s mission to keep the legacy of her mother’s artwork alive, Laneka joined our team and now everyone benefits from her incredible caring attitude. She believes that customer service is more than just providing answers; it is an integral part of the customer experience that makes our Laurel Burch kindred spirits eager to connect and come back again and again. Her favorite part of her day? “Whenever I get to speak with a longtime fan of Laurel Burch and hear how happy they are to have found her legacy still thriving.”