Who We Are Today
Meet Aarin & Team
Taking the art and spirit of Laurel Burch in exciting new directions
President & Founder
Aarin grew up surrounded by color. A native San Franciscan with an extraordinary upbringing, she began her creative journey at the California College of Arts and Crafts and established a profound name for herself in both the film and business industries. She always knew that her mother’s vision of sharing a bright world of beauty, love, and hope with kindred spirits was her vision, too. Aarin founded Laurel Burch Studios to honor the life and legacy of her mother’s extraordinary art. “In a world filled with challenges, to be able to share my mother’s exuberant, iconic designs with everyone in a way that lifts our spirits, even for a moment, is my passion, my JOY.”
Alexis loves to explore the innovative world of e-commerce and digital design. She manages the Laurel Burch online store and is especially inspired by reimagining Laurel’s artwork in new ways to bring joy to current Laurel Burch customers and attract new kindred spirits. Alexis wears many hats and knows a bit of it all. She’s amazing at customer service, technical systems and creative campaigns. Alexis is Bay Area born and mom to one little guy. “Being a millennial, I love introducing my age group to Laurel Burch because I think her life, art, and messages are inspiring and super relevant today.”
Kathi is a consummate storyteller who can strategize, concept and write it all: from brand advertising to digital and direct response to hybrids of each across multiple platforms. A copywriter and creative director for over 25 years, one of her most memorable assignments at the start of her copywriting career was meeting and interviewing Laurel. (Remarkably, Aarin still has the piece in the LBS scrapbook!) “Telling Laurel’s story in a way that people will like and remember is an honor that makes me happy each and every day.”
Mara worked side-by-side with Laurel Burch for over 11 years as art director of Laurel Burch, Inc., conjuring up the best creative applications of Laurel’s art for licensing partners in all product categories. Before returning to collaborate with Aarin for Laurel Burch Studios, she managed creative teams at numerous companies in developing products from concept to market launch. ”I feel it’s such a gift to be adapting and designing products inspired by Laurel’s exuberant designs and joyful outlook, which I feel are an important part of her art’s enduring appeal.”
Karen has a passion for building brands and new businesses that accelerate growth. Before joining Laurel Burch Studios, she was Levi Strauss & Co. Director of Global Licensing and has 20 years’ experience in licensing strategies, brand partnerships and merchandising directives. "My goal is to grow new audiences for Laurel's vivid, vibrant art and expand into new categories that will delight our Laurel Burch collectors and fans worldwide."
Customer Service and Fulfillment
Desiree’s talent for helping others shines through in everything she does. Before joining Laurel Burch Studios, she was an inventory and fulfillment specialist for Dress Barn and Orchard Supply Hardware. Born and raised in the Bay Area, Desiree is a self-proclaimed foodie who loves to play online video games, crochet, and relax with a good book. “I love being a part of a supportive team that loves what they do. I can't wait to share the love of Laurel Burch with others as it has been shown to me!”
KC has always been the kind of person who loves to learn new things. She's been a virtual assistant for years, working remotely from the Philippines to provide administrative and customer support, and she loves it! "My goal is to provide Laurel Burch customers with an experience that makes them feel valued, appreciated, and respected; I also love being able to help Laurel Burch Studios in achieving its goals. It's a joy to be a part of this colorful process."